Get Kids Movin’ Program wins Silver International Council of Shopping Centers U.S. Maxi Award - News

U.S. Silver Maxi Honor for # GetKidsMovin @ ShopCapCentre PRLog (News release) – Jun. 23, 2014 – The Boulevard at the Capital Centre Wins International Council of Purchasing

Centers UNITED STATE MAXI Honor

– # GetKidsMovin @ ShopCapCentre Wins Silver– Largo, Md., Could 22, 2014– Retail Characteristics of The united state, Inc. (NYSE: RPAI or the “Company”) revealed that The Blvd at the Capital Centre (“BLVD”) was awarded a Silver UNITED STATE MAXI Award for advertising and marketing quality in the retail real estate sector by the International Council of Buying Centers (“ICSC”). ICSC revealed the winners of the 2014 UNITED STATE MAXI Awards during a ceremony at the Spy Convention on May 18, 2014, at the Encore Hotel in Las Vegas, NV. The yearly honors event identifies the premier advertising, community outreach, and sales promotions carried out by UNITED STATE based retail property experts and firms.

“We are honored to be acknowledged among our peers that show the greatest caliber of marketing quality and accomplishment within the retail real property industry,” said Niall J. Byrne, EVP and president of home administration for RPAI. “Our advertising programs stand for the cooperation with sellers and regional organizations to drive web traffic for our shopping mall and include value to RPAI for our shareholders,” he said.

Influenced by Prima donna Michelle Obama’s “Let’s Move” effort and Chi Chi Monet, an 11-year-old rapper, The BLVD partnered with Sports Area Elite and Believe Brown INK to provide the “# GetKidsMovin @ ShopCapCentre” public relationships project and two afternoons of fashion, physical fitness and fun to youngsters and families within the area. The project created almost 4,063,000 online impressions with information coverage, event listings and articles on preferred media electrical outlets and blogs for the shopping mall.

Expert recognition for this honor was given to Calista Black, advertising and marketing supervisor, The Blvd at the Capital Centre; Dana Hillside, administrative aide, The Blvd at the Resources Centre; Kenneth Baker, general manager, The Boulevard at the Capital

Centre; Mara Russiaky, assistant vice head of state, Retail Characteristics of America, Inc.; and John Mastrianni, vice head of state, Sports Area Elite. The shopping center recognizes its community companions Think Brown INK and Chi Chi Monet for their contributions to the project.

In 2012, The Boulevard at the Capital Centre got the ICSC Structure UNITED STATE Neighborhood Assistance Honor that honors corporate social responsibility and community outreach initiatives of shopping centers for its “BLVD AREA Conveniences Program”.

Concerning Obtain Kids Movin’!:

Eleven-year- old Chi Chi Monet, a recording artist, supporter, gymnast and dancer expanded irritated with the worrying prices of childhood obesity amongst her peers. Equipped with information from the Obama Management’ s “Let’s Relocate” campaign, she determined to produce a tune called “Move” to inspire young people to be healthy and balanced. During the autumn of 2012, Chi Chi joined forces with Sports Zone Elite and Think Brown INK to develop a trip that would utilize innovative and one-of-a-kind methods to reinforce a lifestyle of health and wellness. Learn more at getkidsmovin.com.

Concerning RPAI:

Retail Properties of The united state, Inc. is a REIT and is just one of the largest proprietors and drivers of top quality, tactically located shopping centers in the Usa. Since March 31, 2014, the Firm owned 227 retail operating residential properties standing for 31.2 million square feet, including its according to the calculated share share of unconsolidated joint endeavors. The Business is publicly traded on the New York Stock Exchange under the ticker symbol RPAI. Added info about the Company is offered at www.rpai.com.Abou t The Blvd

at the Capital Centre: Situated in Royal prince George

‘s Region, The Boulevard at the Capital Centre, is a stunning lifestyle facility with national merchants, dining establishments, and a 12-screen theater complex. The center is conveniently beside Leave 16 from Interstate 95/495 and the Metro traveler train terminal. The shopping mall is possessed by Capital Centre LLC and taken care of by RPAI United States Management LLC., subsidiaries of Retail Properties of The united state, Inc. To learn more, visit http://ift.tt/1ppp95B.

Get Kids Movin’ Program wins Silver International Council of Shopping Centers U.S. Maxi Award

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